Identity Shift ยท Where Identity Meets Technology in the Networked-Community Age
We live in an incredibly connected culture. Smartphones, personal computers, tablets, gaming consoles, even our televisions, all serve to connect us to the information we need, the content we desire and the people we interact with. Every virtual step we take in this connected world leaves a footprint behind.
Over time these activity records begin to form a description of our personalities that act as the lens through which friends, other connected consumers, and companies see us. As the internet continues to become an intrinsic part of our lives, the boundaries between our virtual and real-life personas begin to fade. The result is a shift in our behaviors, a shift in how we deal with one another, and a shift in the way we interact with the world.
Based on an extensive quantitative and ethnographic primary research project, this book attempts to get at the essence of identity in a virtual world, and beyond, by examining the crossroads where technology and psychology meet. The result is an in-depth and fascinating look at who we are, who we want to be, and who we are becoming.
