About the Book

SECTION 3: IDENTITY THOUGH THE LIFE STAGES

Finally, we’ll dive into the differences that emerge in how consumers view their identity, particularly as they mature through critical life stages from childhood to adulthood. By the conclusion, you should expect a deeper understanding of the conflicts, aspirations and realities consumers face in attempting to properly define and sustainably preserve themselves as their real and virtual worlds collide.

• Teenage Growing Pains
• Emerging Adulthood: In Search of the Ideal
• The “Meet” Market
• The Parent Puzzle
• The Midlife Rebirth