The Shift

Chapter 4

The Developer Market: 14 Million Creative Minds and Counting

Key Chapter Highlights

  • Developers are significant players within a 2.0 ecosystem. Opportunistic providers are best served leveraging—rather than attempting to compete against—this growing army of talented creators.
  • End users are placing incremental pressures on service providers to innovate quickly. A service provider attempting to discover the next killer app on its own will find itself hard-pressed to respond to an increasingly fickle customer base.
  • At the same time, developers are multiplying in numbers. By exposing network-based capabilities that serve to enrich the development process, service providers can tap into the creative muscle of this market to create new services efficiently.
  • Service providers attempting to attract developers must speak their language. Web-based protocols are the norm. Service providers must ensure network-based capabilities are exposed through this type of common framework to attract the greatest number of potential developers. 

The Shift

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