Through the Looking Glass of the Commercial Developer
Key Chapter Highlights
-
The universal currency uniting all developers is time. Service providers that understand this underlying motivator and create value propositions to accelerate the development cycle will find a receptive market.
-
Service providers should employ the “3 Comms” model in targeting developers:
-
Communication of network-based capabilities should be in a construct familiar to developers.
-
Community should be acknowledged and respected.
-
Commerce can go beyond billing of services to incorporate marketability of a developer’s application.
-
Despite the proliferation of free APIs available today, developers are attracted to and willing to pay for network-based capabilities that enrich development. This finding suggests service providers have a right to play in a new 2.0 value chain.
-
There is also a place for a variety of business models aimed at the developer community. While the 70/30 revenue-sharing model has been popularized, developers prefer alternatives, such as properly priced per-dip models, in some cases. Further, bundles comprising web- and network-based APIs represent an opportunity for a new business model overwhelmingly favored by this audience.
