Through the Looking Glass of the Enterprise IT Developer
Key Chapter Highlights
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Service providers attempting to address the enterprise IT developer must first earn his trust. This is an intangible toll paid by this audience and is incremental to the time currency covered in the last chapter.
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Enterprise developers are accustomed to leveraging the network for performance beyond simple connectivity. As such, this audience demonstrates a higher willingness to pay than their commercial developer counterparts.
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Enterprise developers also expect more from their service provider. While commercial developers are more tolerant of leveraging their community for support, the enterprise developer expects the buck to stop quickly. As such, there is an expectation and willingness to pay for more costly support options.
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For this audience, bundling is a case where more equals way more. These developers are willing to pay up to three times more for a bundle of APIs when compared with the revenue potential of each API offered discretely.
