Gaming: Not a Spectator Sport
Key Chapter Highlights
The stereotype that the average gamer is a socially isolated teen-aged boy is inaccurate. Gamers are 57% male and 43% female, and the advent of social media gaming has greatly diversified the gaming audience.
Gaming is a nearly $20 billion market.
Social gaming is rising in popularity as the lines between gaming and social networking become increasingly blurred.
Hard-core gamers have a high willingness to pay for API bundles that support their gaming experience and competitiveness. Casual gaming provides significant marketing and advertising opportunities for brands, including the ability to accrue points through play as currency in online promotions.