Small Business: The American Dream
Key Chapter Highlights
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Small businesses represent the growth engine of our economy. Yet, they find themselves in an unenviable position—sandwiched between the behemoth markets of large enterprises and consumers. As such, providers attempting to address this market have found its fragmentation challenging.
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Given the recessionary times, multiple secondary sources point to this segment’s need to deliver revenue growth. Accordingly, applications that address this challenge will find a receptive market.
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Simplicity is key for this audience. Providers should avoid over-engineering services with complex functionality and billing options or face sub-optimal revenues as a result.
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Small businesses crave security, placing networkbased security options on par with more expensive, comprehensive support alternatives.
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This market is surprisingly receptive to advertising, offering an opportunity for advertising-subsidized business models.
