IT in the Large Enterprise: In Search of Relevance
Key Chapter Highlights
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The role of the CIO is experiencing significant transformation. Increasingly, these individuals are being seen as change agents within their organizations and must balance IT requirements with CEO agendas.
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Appetite for services depends on the segment in question. Financial enterprises prefer services that enrich relationships with their customers. General enterprises gravitate toward services that optimize internal communications. Providers attempting to address this fragmentation should expose multiple capabilities to a developer market capable of building applications for each niche.
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Security is central to the CIO agenda and is even capturing greater mindshare among CEOs.
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While bundling is a case for increased revenue potential among enterprise IT developers, it is the opposite for enterprise decision makers. The latter are more likely to curtail estimates of employee usage (and hence, revenue opportunity for providers) when a service becomes more complex. Providers must equip IT developers with diagnostic tools about their customers (in this case, the employees and decision makers within their enterprise) to tune service offerings.
