Developers: Brazil’s Emerging Market
Key Chapter Highlights
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A developer is born in Latin America every 5 minutes, giving the region the second highest growth rate for developers in the world, behind only the Asia Pacific.
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Brazilian developers in an Alcatel-Lucent primary research study demonstrated a greater interest in network-based APIs than their American counterparts.
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Time remains the intangible currency that unites all developers across the globe. Like their US counterparts, Brazilian developers agreed that APIs reduce the time associated with creating applications and were willing to pay a premium for bundles composed of multiple APIs as a result.
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Support options are also valued by developers, who are willing to pay more for customer service and billing capabilities. However, as was the case in North America, these developers prize their community and do not expect, or want, premium support options to supplant their peer forums.
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Discoverability, not reach, is what matters. Brazilian developers were strongly attracted to marketing options that increased their chances of breaking through the cluttered application marketplace, with the vast majority willing to trade exclusivity with a provider for greater discoverability benefits.
